I had the pleasure of leading the visual design for our Betterment Crypto portfolio, focusing on iconography, illustration, and branding across various platforms. The illustrations reflect our mission, using our branded color palette to create an approachable space for new Crypto investors. By incorporating secondary and tertiary colors alongside our signature navy, we evoke comfort and ease—mirroring the support Betterment provides. Our visual language blends the dynamic world of crypto with a friendly, engaging aesthetic, enhancing web and mobile onboarding experiences. This cohesive visual language also extends into our educational videos, web page, ads, and email nurture campaigns, ensuring a consistent and enjoyable user journey as they explore crypto with Betterment.
