Design | Illustration | Art Direction

Acorns Illustration Library

Acorns rebranding consisted of developing a new illustration style and library that could be scaleable across all our platforms. This style assisted in our brand narrative through spot illustrations within our product and marketing communications. Lead designer, art direction and illustration: Ari Dena Design director, branding: Trevor Rogers

Illustration components 
Our goal as a brand was to introduce illustrations that elevated our story and followed our brand voice and guidelines. 
The illustrations followed three major components in creating each composition. Primarily focusing on our color, 
line texture, and plant elements. These were paired with different objects consisting of financial and product
related elements. 
Spot illustrations 
Spot illustrations worked consistently within our mobile and web app and streamlined across our social media platforms to further support our brand voice. 
Marketing Communications
Illustrations supported marketing campaigns through different platforms such as, email, in-app take overs, and social media. 
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