The core focus for this project was to introduce a way to systemize our emails and marketing communications for our Acorns Spend Debit card. As a case study this project began to introduce how we can streamline our product emails for features updates, announcements, and promotions within for our newest product and debit card. Each campaign was elevated through the use of photography, bold typography and iconography. With a larger goal to make sure we communicated transparency, trust, and personality within our brand.
Art direction, design layout: Ari Dena
Design Director: Trevor Rogers
Photography: Patrick Yandoc
On set photography direction: Chelsea Lasalle