Visual Designer | Brand Designer

Acorns Branding

The Acorns Brand team has challenged new ways of rethinking and developing the design for Acorns. For this exploration we were tasked to introduce more literal visual elements of growth, nature, and trees within our brand story and designs. This direction shifted into the use of tree rings as a brand element to signify the changing pace in a trees growth and the correlation to ones financial growth within the market. Art direction and design: Ari Dena, Katherine Mayhew Design director: Skylar Hartman

Marketing Communications 
The brand experience becomes important for us and the way we tell our story to our customers. While developing our brand we wanted to introduce new ways of elevating the human relationship between our customers and our product. Lifestyle photography became an important component in creating a human approach to help us not only tell our story, but for existing and new customers to see themselves in them as well. 
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